Saving the planet doesn't have to be hard
Together with the World Wildlife Fund, we are helping to restore and protect the earths creatures and habitats. Simply purchase a Primal watch co™ timepiece and we will symbolically adopt a random species on your behalf. You get the credit by receiving a photo of the chosen species, an adoption certificate and a species spotlight card full of fascinating information on the animal.
Primal watch co is dedicated to giving back to the planet more than what we take and is proud to be environmentally responsible. Our watches are primarily made from wood, but that's only the start.
Less than 1% of the worlds water is fresh and accessible, highlighting the need to protect this crucial resource. Freshwater habitats—such as lakes, rivers, streams, wetlands and aquifers—house an incredible proportion of the world’s biodiversity: more than 10% of all known animals and about 50% of all known fish species.
Fresh water supports most land animals as they need it to hydrate but it is under threat. Climate change, population growth and consumption are key contributors. Fresh water species are declining much faster than terrestrial and marine species.
Threats to the worlds forests are growing. Animals rely on forest habitat to survive and 750 million people rely on forests to live. Deforestation due to shifts in diet and population growth caused the amazon rainforest to shrink 17% over the last half century. Illegal and unsustainable logging, usually resulting from the demand for cheap wood and paper, is responsible for most of the degradation of the world’s forests—the largest threat to the world’s forests. We are helping to support mainly tropical rain forests which are the most biologically diverse and complex forests on earth.
The effects of our changing climate on the earths forests, oceans and animals is quite obvious. Climate change is responsible for rapidly destroying habitats due to drought, more frequent, extreme weather events and warming oceans. What's less obvious is that humans are directly impacted. From agricultural droughts causing food prices to increase, coastal erosion decreasing property values and insurance premiums increasing from a higher frequency of natural disasters. We are inherently linked to the planet but we are destroying it.
The oceans cover two thirds of the earths surface and are home to incredible ecosystems. Our oceans are responsible for producing half the oxygen we breathe, supporting the water cycle that produces rain and fresh water and sustaining the lives of billions of people while regulating climate.
One out of three fish stocks are currently over fished, while killing non target species like sharks, turtles, dolphins and other marine species.
Half of all coral reefs and mangroves are gone.